The shelf edge
Six seconds and one label. Packaging, claims and compliance do the selling when you are not there.
Source new suppliers, taste before you list, and meet 250 producers face to face — all in one hall, over three days.
Nine categories, one hall, three days. These are the everyday moments your customers are already buying into — and every one of them is a live sourcing conversation waiting at a stand in May 2027.
Six seconds and one label. Packaging, claims and compliance do the selling when you are not there.
Origin, certification and cup score decide the listing long before price comes up.
One bowl is four listed SKUs: oats, plant milk, superfruit, honey.
Cold-pressed means chilled logistics, HPP capacity and a buyer who needs both — from you.
Register online with your business details and collect your badge at the fast-track desk. Includes access to all halls and zones.
Pay at the door on the public day. Tastings, live cooking, the kids' discovery zone and the wellness programme are all included.
Qualified international buyers get travel support, a personal meeting schedule and VIP lounge access. Apply via the team.
Your registration profile drives the experience: category-matched exhibitor suggestions, a pre-built meeting schedule if you opt into B2B matchmaking, and product testing sessions where your feedback shapes what reaches the shelves.
| Day | Hours | Focus |
|---|---|---|
| Tue 25 May | 10:00 – 19:00 | Trade day · B2B meetings |
| Wed 26 May | 10:00 – 19:00 | Trade day · Conference & launches |
| Thu 27 May | 10:00 – 19:00 | Public day · Tastings & awards |
El Moshir Tantawy Axis, 5th Settlement, New Cairo — about 20 minutes from Cairo International Airport. Free on-site parking; ride-hailing drop-off at the main gate.
Open in Google Maps →Pre-registered visitors skip the queue with fast-track badge collection. Registration takes two minutes.