25–27 May 2027 · Egypt International Exhibitions Centre, New Cairo — 250 exhibitors · 3,000 trade buyers
A chef preparing a board of heirloom tomatoes, basil and mozzarella beside organic packaged goods
The Value Proposition

365 days, not three

The exhibition is three days long. The value is not. Here is exactly what an exhibitor receives before, during and after the doors open.

The Full Cycle

One participation. Three phases.

The three days in the middle are the visible part of a relationship that runs all year. Every competitor in the region sells the middle phase. The value proposition is the other two.

~270Days of work before the show
3Days on the floor
92+Days of follow-through after
365Days of exhibitor value
Phase 01 · Before the Show

The work starts the day you sign

Roughly nine months of activity before a single visitor walks in.

Reach

Joint campaigns

Your brand carried inside the show's own paid and organic campaigns, at no additional media cost.

Always on

Marketplace listing

Your products live and discoverable months ahead of the show dates, not switched on the week before.

Story

Content

Editorial, video and social features built around your category and your story.

Audience

Pre-registration

Your invitation codes distributed to your own list, with every registration tracked back to you.

Meetings

Matchmaking

Buyer profiles matched to your product lines, with appointments booked before you travel.

Phase 02 · During the Show

Three days, engineered

The floor is where the pre-booked work converts.

Buyers

Meetings

Scheduled buyer appointments at your stand, confirmed in advance through matchmaking.

Trial

Sampling

Direct trial with thousands of consumers who came specifically for your category.

Data

Product testing

Structured response capture that feeds straight into your post-show intelligence report.

Network

Networking

Curated sessions with buyers, distributors and peers away from the stand environment.

Press

Media coverage

Press and broadcast attention directed at exhibiting brands across all three days.

Phase 03 · After the Show

Where most exhibitions stop, we continue

Seven ongoing deliverables across the months to the next edition — the phase that turns a three-day cost into a year-round return.

Continuing marketplace Lead follow-up Consumer intelligence report AI dashboard Business matching Webinars Monthly newsletter

The consumer intelligence report is the one that brings exhibitors back. Ten measures of how your product actually landed — taste, packaging, purchase intent, price acceptance, brand perception and more — benchmarked against your category average.

The Argument

Why exhibitors return even in a slow year

01

It has standalone value

Commissioning consumer research of this depth independently costs more than the stand.

02

It survives a weak show

An exhibitor who writes no orders still leaves with data that changes their next product decision.

03

It compounds

The second report is worth more than the first, because it shows movement. The third is worth more again.

04

It reaches the budget holder

The report lands on the marketing director's desk, not only the sales manager's — where renewal is decided.

Three days on the floor. A year of return.

Prime locations are allocated in order of booking. Secure your space for 25–27 May 2027.